The Dream Ladder
The Dream Ladder
Role
UI/UX Designer
Timeline
8 weeks
Platform
Web
Working with Sticky Brain Studios, I designed the interface for The Dream Ladder, a word puzzle created for an OLG advertising campaign featured within The Globe and Mail. The challenge was to create a word puzzle that felt unmistakably OLG while remaining intuitive and optimized for mobile audiences.
Working with Sticky Brain Studios, I designed the interface for The Dream Ladder, a word puzzle created for an OLG advertising campaign featured within The Globe and Mail. The challenge was to create a word puzzle that felt unmistakably OLG while remaining intuitive and optimized for mobile audiences.
Working with Sticky Brain Studios, I designed the interface for The Dream Ladder, a word puzzle created for an OLG advertising campaign featured within The Globe and Mail. The challenge was to create a word puzzle that felt unmistakably OLG while remaining intuitive and optimized for mobile audiences.
Designing a word game people could understand in seconds.
Designing a word game people could understand in seconds.
Designing a word game people could understand in seconds.
The constraints were pretty specific…
The constraints were pretty specific…
1
It was part of an OLG advertising campaign on The Globe and Mail.
It was part of an OLG advertising campaign on The Globe and Mail.
2
2
It needed to work well on mobile.
It needed to work well on mobile.
3
Players should be able to start quickly without learning complicated rules.
Players should be able to start quickly without learning complicated rules.
4
The game itself had to be short and lightweight.
The game itself had to be short and lightweight.
5
The interface needed to feel like an OLG-branded experience.
The interface needed to feel like an OLG-branded experience.
01
01
Establishing the Hierarchy
Establishing the Hierarchy
I explored where the theme, clue, lives, and gameplay information should sit within the interface.
I explored where the theme, clue, lives, and gameplay information should sit within the interface.
Early MVP
Early MVP
Early MVP
Final
Final
Final
02
02
Progressive Ladder
Progressive Ladder
Revealing one word at a time kept the ladder clear and focused on mobile.
Revealing one word at a time kept the ladder clear and focused on mobile.
Early
Early
Early
Final
Final
Final
03
03
03
Designing for a Quick Experience
Designing for a Quick Experience
I explored additional interactions but kept the experience focused on the core puzzle.
I explored additional interactions but kept the experience focused on the core puzzle.
Early
Early
Early
Final
Final
Final
Demo
Demo
Visual Showcase
Visual Showcase
Visual Showcase
Social
Social